They will lose customers and goodwill, and if tech Youtubers catch on to this and ‘expose’ it, it could do significant reputational and financial damage to them. I’d get it if it was a 3.5 release, after everything was performing at least as well as the previous 2.6 version, but it’s not even close. It’s a really negative PR move.įurthermore, why would anyone pay to be able to receive updates to 3.x when the newer versions perform much, much worse, are less stable, and have worse workflow than the previous version? If you don't own the newest version of Topaz Video AI, download the latest version you own from your My Products page in your Topaz. 3.0.x you are entitled to any updates up to 3.0.xxxx even if your licence has expired, but an update to 3.1.0 requires a current licence. Make sure your machine meets the minimum system requirements for Topaz Video AI prior to installing. Another video software company got into trouble recently for pulling a similar stunt, faced a lot of backlash, got a ton of bad PR, and lost a ton of goodwill/loyalty from their customers in the process.Īll it takes is a Youtube channel with a decent audience to bring light to this sort of thing and it really hurts the reputation of the company. Open the installer file and follow the prompts in the installation wizard. If I was entitled to version 3, but not 3.1, why was I prompted to update without a warning that I wasn’t entitled to that update? Why was I offered the update at all? Why wouldn’t users entitled to version 3 receive all update to version 3? Especially given the poor state that version 3 released in, and is still in!
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